Think about your favorite ways to surf the web and search for information. The faster the page loads, the better. The less clicking, the better.
As you can see, we value convenience, which from an SEO point of view is particularly important in terms of UX optimization. One of the most interesting solutions that website owners are increasingly using is infinite scroll. What is it and how to implement it on your website?
This is one of the most popular ways of displaying and loading content on websites and web applications. This mechanism is used to maximize positive user experiences, improve the convenience.
Scrolling in the Context of Seo a Website
Of navigating the website without the need to click on subsequent subpages that must additionally load. It sounds great, intuitive, convenient and simple, but it may turn out that search engine robots sometimes have problems with it.
Where is infinite scroll used?
Not every website will need such a solution. It is used primarily in Ws Data social media such as Facebook, Instagram, TikTok, LinkedIn, Twitter and Pinterest. The goal is to provide the recipient with as much content as possible in a convenient, intuitive way.
Advantages and disadvantages of infinite scroll
The undoubted benefits of this solution are speed and convenience. Each click takes longer to load, and this often leaves users frustrated, which can result in an increased bounce rate.
Doomscrolling a danger awaiting modern Internet users
Long text divided into several blocks is often difficult to read. In addition, infinite scroll is a very good solution for mobile websites, which will simplify the use of the website on a smaller screen.
Unfortunately, this method also has disadvantages. From an SEO Phone List point of view, there is no guarantee that the web crawler indexing the site will view it in its entirety.
Algorithms have trouble reading dynamic content. This is due to the fact that Googlebots do not interact in the same way as users. Additionally, incorrectly implemented scrolling may negatively impact website performance and content loading speed.
From the point of view of online stores, the problem will be the lack of a footer, i.e. a place containing contact details, account number or a link to social media.