This mechanism is used to maximize positive user experiences, improve the convenience of navigating the website without the need to click on subsequent subpages that must additionally load. It sounds great, intuitive, convenient and simple, but it may turn out that search engine robots sometimes have problems with it.
Where is infinite scroll used?
Not every website will need such a solution. It is used primarily in social media such as Facebook, Instagram, TikTok, LinkedIn, Twitter and Pinterest. The goal is to provide the recipient with as much content as possible in a convenient, intuitive way.
Web Robots Will Be Able to Reach All Elements Linked From
Advantages and disadvantages of infinite scroll
The undoubted benefits of this solution are speed and convenience. Each click takes longer Ws Database to load, and this often leaves users frustrated, which can result in an increased bounce rate. Long text divided into several blocks is often difficult to read.
In addition, infinite scroll is a very good solution for mobile websites, which will simplify the use of the website on a smaller screen.
Unfortunately, this method also has disadvantages. From an SEO point of view, there is no guarantee that the web crawler indexing the site will view it in its entirety.
Unfortunately the Ease With Which We Can Scroll Through
Algorithms have trouble reading dynamic content. This is due to the fact that Googlebots do not interact in the same way as users. Additionally, incorrectly implemented scrolling may negatively impact website performance and content loading speed.
From the point of view of online stores, the problem will be the Phone List lack of a footer, i.e. a place containing contact details, account number or a link to social media.
Infinite scroll and pagination
Pagination is pagination. It appears most often on blogs and online stores. Its purpose is to better navigate the website and organize the content on it.