We are living in a time of great changes. A virus, whose particles worldwide could fit in a soda can, has broken all our plans. In March 2020 he knocked us all out and today we are still reeling. There is no area of our lives that has not been affected by COVID. On a professional level the changes have been enormous. Professionals and companies have had to reinvent themselves. There was no other option. Now that it seems that we are beginning to see the light at the end of the tunnel, we wonder what happened. We began to consider what we should do to adapt our businesses to the new scenario.
What can we do to protect ourselves from the next crisis?
The next stage will be to take measures to minimize the effects of the next crisis. We don’t want to go through the same thing again. But how does a company prepare for a situation as atypical as a pandemic? This is an extreme scenario, but it serves as a lesson to us to think about the long term and other types of crises. Since COVID arrived we have seen companies that have been able to adapt, others that after the initial setback are beginning to recover and others that have directly top industry data closed their doors. What is the factor that means that, between two companies in the same sector, one manages to get through the crisis and the other does not?
Long-term strategies as a guide to overcome crises and manage companies
We live in a short-term world. Our companies prefer short-term sales and ignore future problems. Anything that Phone List doesn’t sell is worthless. This is one of the approaches that I try to change in my daily life with my clients. Faced with such a changing world, we have chosen to try to control the short term and timidly look at the long term. When, in my opinion, it should be almost the opposite. Or rather, we should train the ability to handle both scenarios at the same time . In the BCG article “ Strategy on Multiple Timescales ”, he talks about this dichotomy and I really liked some of his approaches. Not everything that is beneficial for my company in the short term is good in the long term :