Why it is still a fundamental tool for companies” KPIs link to of all. we ne to start from the concept of KPIs appli to this segment. This means that. when carrying out specific analyses. metrics and indicators are fundamental elements for determining the objective feback of the data. i.e. measuring the effectiveness of initiatives link to the professional use of emails.
This is reflect in the objectives: acquisition of contacts.
Level of satisfaction and engagement among recipients. quality of user experience. return on investments in the production country email list and promotion of content. Following these clarifications. it is possible to continue examining the trends. thanks to the survey conduct by the MailUp Email Marketing Statistical Observatory. Within the 2022 ition. further data emerges that must make companies’ marketing departments reflect.
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Email marketing trends and statistics for 2022! The three email marketing evaluation metrics email marketing The experts at the MailUp Statistical Observatory took three metrics into consideration in particular: uOR (Unique Open Rate): it is necessarys Phone List to refer to the number of unique openings by the same user; uCTR (Unique Click-through Rate): refers to the number of unique clicks from the same user; CTOR (Click-through Open Rate): consists of the ratio between the number of unique clicks and unique openings. You might be interest in: “Email Marketing: the key development factors for 2022”.