There are various Analysis of email opening data and new privacy provisions email marketing uOR values . With reference to smartphones. for example. it happens more and more often that users open their inbox without reading the messages that have arriv. A behavior which. in fact. generates involuntary openings. influencing the evaluation of the effectiveness of the messages.
Not only that: the openings are not count by the
There are various Detectors in the case of sending textual emails or when the emails themselves contain images insert directly asia email list into the template (embd). Not to mention that many email clients activate automatic image upload blocking by default. As if that weren’t enough. to further complicate the analyses. from September 2021 the restrictions provid by Apple’s Mail Privacy Protection following the iOS15 update have been add .
Evolution of privacy law
There are various You might be interest in: “: integrat approach and business challenges” This means that senders are no longer allow to use invisible pixels to determine when the recipient opens a message. From that moment on. therefore. the uOR Phone List calculation is affect by the so-call “non-real” openings. i.e. attributable to the automatic systems of Apple systems and not to individual users. The decline in other parameters The remaining KPIs examin. i.e. uCTR and CTOR . record slightly decreasing variations: -0.1% for the Unique Click-through and -1.9% for the Open Click-through Rate.