It cannot be denied that the main goal in doing business is to increase sales. Various strategies are also carried out to sell more products or services. One strategy that is often used is conceptual selling. Do you know how to apply this strategy to your business? This conceptual is often used as a sales method by business people. And it has been proven that this strategy is quite good and significant for increasing sales. Likewise if applied to cosmetic brands. Various cosmetic brands have also used the conceptual selling method for their products. This strategy also has strong persuasive value to encourage consumers to buy the product. In fact, this sales strategy is also claimed to be a fairly aggressive strategy for marketing in this digital and modern era.
What is Conceptual Selling?
Conceptual selling is a strategy that focuses on selling products, not focusing on products. This concept or idea was first conceived by Robert Miller and Stephen Heiman as a more effective way to close high-value and complex deals that are common in corporate sales. The basis of this sales methodology itself is to focus on the concept of product sales. This strategy uses strong persuasive methods to get consumers to buy Oman WhatsApp Data products. In other words, consumers will be made to buy for their own reasons. The seller does not need to explain the product in detail, but consumers already have their own concept about the product. Of course, this method will teach sellers to take the time to understand buyers and position the product in terms they find interesting. Research, asking, listening, and personalization are all important during this conceptual sale.
Who is Suitable for Using Conceptual Selling?
As previously explained, conceptual selling has a quite significant impact on sales. It’s not surprising that most business people use this strategy. Especially if you have a cosmetics business, this strategy could be a consideration. So who is suitable for using conceptual selling? Below is a complete explanation. Service Vs. Product Conceptual Singapore Whatsapp Number selling is very powerful for selling services and other abstractions, because it is sometimes difficult to describe the “product” itself. That doesn’t mean that tangible products are better sold than conceptual sales, but services do have advantages. Therefore, conceptual selling is more widely adopted by B2B companies. Buying Cycles and Customer Lifetime Values Conceptual selling works best when you try to build positive, long-term relationships with customers that will generate value over a long time.