Tools to create and maintain the brand image over time matteo pocket – 12 may 2022 brand image we have already talke about brand image several times and now it is time to give more precise indications on the tools that a company must use to build and maintain a brand image consistent with the brand identity . To ensure that the brand is perceive correctly today and in the future. It is necessary to carry out in-depth analyzes and create a document with rules for its use. That.S why in this article we will talk about swot analysis and brand manual. You might be intereste in.
How to create a positive brand image
The fundamental steps. Creation of the brand image starting from a swot analysis swot analysis when you are about to design a new brand new data or the time comes to review a brand with image problems you nee to take a step back to look at the business context more broadly. Before creating the brand. It is essential to understand who the company really is . What context it operates in. What it can leverage to improve and what mistakes it has made. In short. What is neee is a swot analysis that highlights the company.S strengths. Weaknesses. Opportunities and threats. By carrying out a thorough investigation on each of the points summarize in the acronym swot .
A path can be outline towards the construction of a positive brand image
Which will lead to a clear growth in turnover. Download the ebook. How to build your own brand identity questions to ask during the swot analysis for the brand Phone List some questions to ask yourself to bring out every favorable element and every problem that will influence the creation of the brand identity and brand image are. Does the company have a relevant history. What are the company values. What does the company excel at. Is there a unique product or service. Which brand elements are perceive correctly by the public. How is the branding aligne with the brand identity. What parts of the brand are communicate best. In which areas is company performance poor. Are there elements of the brand that are not authentic.