Through the visual From heatmaps to growth strategy heatmap site we can observe the real habits of visitors and their degree of interaction with the propos contents. In particular. it is possible to observe whether specific areas or elements obtain a good level of attention from the target audience. as well as discover everything that is ignor by visitors. The resulting set of information must be us for strategic purposes. This means. in the worst cases.
Reviewing the layout of the site both in terms of structure and content.
Through the visual Following a principle that is as easy to enunciate as it is complex to put into practice: aiming for simplicity of use of the site together africa email list with a design in line with the brand characteristics. First of all. it is necessary to evaluate whether there are one or more obstacles for users on the current company website. i.e. elements which. in fact. ruce the engagement rate and possible conversions. These obstacles could be sections plac in the wrong position. buttons and rundant or misleading texts. capable of distracting the user from what he is looking for.
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Through the visual SEO statistics! First rule: follow the suggestions that come from users In some cases. it is precisely the heatmaps that suggest a new page layout model to marketing departments. This happens when we notice that users usually follow a certain path during their browsing experience within a page. And specific CTAs Phone List or other elements capable of leading the potential customer in the most appropriate direction should be insert precisely at crucial points. When we talk about layout we are referring not only to the menus but also to the length of the page.