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How to improve your email marketing deliveries via Gmail

If you work with email marketing, you must know that it is extremely important to analyze the delivery factors of your campaigns. It is no different with Gmail. To understand where your company is right or wrong, it is essential to know the factors verified by each provider. Remember that user engagement with your content will always be a positive point for your company. Now, it is important for you to know which factors improve engagement and consequently score positively with Gmail:

Open the email

The more opens you have on your sent emails, the Indonesia Phone Number Data higher and better your reputation with the provider will be. This is because it will show that the content you sent is interesting and relevant to the user.

Click on the email

If you send an email and the user clicks, that’s already a good path. Now, if they follow the call to action in your email, that’s considered a positive point for Gmail. This is because it shows that the content was important to the user.


Take action from the email

If when a user receives a message they favorite it, tag it, or move Phone List it to a different folder, it’s great for your company’s engagement. This is because they take some action based on the email, not just throw it in the trash .

Avoid marking as SPAM

If there is one action that is important for Gmail, it is for users to not report their emails as SPAM. In addition to Gmail understanding your profile better, it ensures a great reputation with the provider.




Email Marketing Checklist: 10 Tips for a Perfect Campaign

When we talk about recipients, the question is: do you really have an efficient email list ? A huge contact list is worthless if most of them do not interact with your brand. Do not buy lists online, this is the worst mistake there is. They were not created by you. Furthermore, many emails may be invalid and the valid emails that do exist may not know your brand. Depending on the email list, if many are invalid, you may be labeled a spammer and your emails will go straight to the junk mail box . In other words, “the plan backfired”. Better to have a small list created by your company than a huge one of ghost customers.

Important: If there are complaints from people who have received your SPAM, your domain has a high chance of being blocked and ending up on what providers call the Black List: domains that misuse email sending.

Define campaign goals

You want to create a campaign, but where do you South Africa Phone Number Data start? Know how much you will spend, have a defined ROI for pre and post-campaign. Define the content, design, audience and all the metrics needed to ensure everything goes as planned. Don’t leave any gaps, have an objective in mind, set goals and monitor the results.

Humanize the contact

What is the tone of your sender? Avoid using senders with role-based profile emails (e.g., [email protected]). In addition to creating an impersonal tone, there is a high risk of being marked as spam. Use the email of a company employee. Show that there is a person behind the content and that you will communicate with the customer if necessary.


Create an eye-catching email subject line

Don’t go unnoticed, the subject line is the space you Phone List have to draw attention to your email, use it! Know how to sell yourself, combine the content with an interesting headline. Remember that the subject line is one of the most important items, as it is the first piece of information the customer will see. Therefore, it must be interesting and eye-catching. Furthermore, it cannot exceed 41 characters. It is also worth using numbers, they are attractive and sell concrete information. For example:

8 formulas for writing email marketing subject lines ;
7 essential tips for your Valentine’s Day campaign ;
How to increase results with email marketing by up to 1000% .

Email Errata: How to correct an incorrect email marketing sending?

The first thing to do is to check how serious your mistake was and what its consequences were. You can start by answering some questions:

Can the error affect the understanding of the message?
Is this information interfering with your campaign objectives?
Can the reader see that this was just a trivial mistake?
Does the action button, better known as CTA ( call-to-action) , have the correct link?
Does the error compromise your company’s image and reputation?
Once the problem has been identified and the problem caused has been measured, we move on to the second step.

2 – Send a new ERRATA email

If you have sent an incorrect email marketing  Malaysia Phone Number Data campaign that could interfere with the results of the campaign, you need to take action. Incorrect links, buttons that are not working or any information that compromises your objective need to be corrected.

But depending on the error, there is no need to send a new email. Images and links, for example, can be changed directly on the server. Only send a correction email to the contacts who may have been affected by the error. People who had already clicked on a wrong button need to be notified, since they were interested in your offer.


3 – Don’t stress over minor and silly mistakes

A typo, for example, is understandable and does Phone List  not require you to send a new email because of it. This type of error is something that the reader realizes was just a mistake, but it does not interfere with the understanding of the message or your goal with the campaign. Just take it as a lesson to pay extra attention next time.

But be careful! Typing errors are not the same as spelling errors! Depending on its magnitude, a spelling error can be very bad for the company’s image and, consequently, can compromise its results. Gross errors will scare off the reader, who may perceive them as a lack of training and professionalism.

4 – Be honest, friendly and FAST!

Everyone makes mistakes, but not everyone recognizes their mistakes. The important thing is to act quickly to improve the situation. To correct a bad email marketing campaign, create a new correction email. Be honest and apologize, but don’t give too many explanations. Be direct, simple and friendly. At these times, it is even more important for your audience to see that your company is serious, professional and cares about communication.

Automatically sending emails: how to do it

Follow this line of reasoning: you’ve managed to capture a contact who has visited your social networks. Shown interest in your company and want to continue communicating with them, right? Your goal is to bring this potential consumer closer. Show them what sets your brand apart and, at the end of this journey. Get them to make a purchase. It’s in this “conquest” stage that email plays a fundamental role! And, what’s better, you can make automatic email sending a great ally in this process. Find out how!

Large scale work

The scenario we demonstrated earlier, of a potential Oman Phone Number Data customer accessing any of your channels. Opening a door to communicate with your brand, should not be an exception . Especially if your marketing strategy is well structured. Hundreds or thousands of people should be impacted by your material . When this results in leads (someone who shows interest in your product and provides data on their networks). It is time to act more assertively. In other words. It is time to use email as a tool for dialogue with these customers. The issue here is that, with a large volume of contacts, you will have to send a large volume of emails and therefore sending automatic emails is a solution that needs to be included in your marketing plan.


Low cost

Checking your email is a daily practice and, in some Phone List cases, it is done more than once a day. Establishing a dialogue with your potential customer on this platform is a possible reality and tends to bring a very high conversion rate (in terms of purchase).

When activating an email automation, be sure to work with your own list. Purchasing contact lists is never recommended, as you may waste time and money on an audience that is not necessarily interested in what you have to offer. By opting for the automatic email sending strategy, you will find that you can personalize messages and segment your audience, speaking directly to those who are interested in your product. IAGENTE ‘s email marketing platform , for example, offers a contact segmentation tool, which allows you to manage and organize sending to your list based on predefined segments, such as “those who have already opened an email” or “only for new contacts”.